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Free UTM Tagger

Simply enter your UTM parameters and copy your newly created UTM link.

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How It Works

How to use the UTM tagger

Learn how to use the UTM tagger. For more information on how to complete the UTM parameters section of the UTM tagger, click here for documentation.

Enter your base URL

This could be your homepage, landing page, or a free resource.

Enter your UTM parameters

For more information on how to complete this part of the UTM tagger, scroll down.

Copy your generated UTM link!

Use this link in ad campaigns, blog posts, or anywhere you want to track attribution.

utm_source

Where your traffic is coming from.

The platform, website, or publisher that is sending visitors to your site.

Examples:

utm_medium

The marketing channel or type of traffic.

Describes the broad category of how the visitor got to you.

Examples:

utm_campaign

The name of your specific campaign.

Used to identify which promotion, launch, or initiative drove the traffic. Keep it consistent across all assets in the same campaign.

Examples:

utm_term

The paid keyword that triggered your ad.

Primarily used for paid search campaigns to track which search terms are driving clicks.

Examples:

utm_content

Differentiates links within the same campaign.

Used for A/B testing or when multiple links point to the same URL. Helps you identify which specific ad, button, or placement drove the click.

Examples:

utm_id

A unique ID that ties the campaign back to your ad platform or CRM.

Useful for connecting analytics data to a specific campaign record without relying on naming conventions. Commonly used with Google Ads and GA4.

Examples: