About Fitr Media
We scale SaaS.
From early-stage startups to Fortune 500 giants.
Building tools that make operations effortless
Based in Colorado
What started as a freelancing business in 2020 quickly became something much bigger. Over the years we've had the honor of working with some of the largest tech brands in the world.
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Michael Groff
Founder of Fitr Media
Our mission is to help SaaS teams launch, scale, and grow with clarity, confidence, and speed.
At Fitr Media, we believe high-growth SaaS companies don’t need more tools, they need cleaner systems, sharper messaging, and a digital presence that converts. Our role is to give teams a launch-ready foundation that removes friction between product, marketing, and sales.
We go beyond generic templates. Fitr Media is built to support every stage of your journey. From early-stage MVPs to scaling brands.
What drives us is simple: we want to be the partner you choose if your product’s success depended on it, because it does. Fitr Media exists to bridge design, performance, and growth so your product can stand out, connect with customers, and win in competitive markets.
Founder & CEO
Our Story
From a freelancing side hustle to full-scale agency
What started as a small side-hustle turn into the go to partner SaaS MVPs and Fortune 500 brands, like Workday, choose to partner with.
2020
Freelancing side hustle started
In 2020, Michael started building websites for gyms as a side hustle.
2022
Signed CrossFit (valued at $4B at it's highest point)
First billion dollar brand.
2023
Signed first Fortune 500 brand
First Fortune 500 client.
2025
Launched industry leading CRO packages
Rebuilt the agency. Pivoted from a web design agency to growth partner for SaaS through industry leading CRO packages. Currently our average client sees a 250% increase in conversion rate and a 71% decrease in CAC.
