[ About Fitr Media ]
We scale SaaS.
From fast-moving startups to Fortune 500 giants.
Trusted by:
Message from our founder
"Hey! My name is Michael Groff and I'm the founder of Fitr Media. We exist as a company to help you get things done faster and more efficiently. If you're interested in working with us and would like to talk to me directly, pick a time on my calendar to chat!"
- Michael Groff
We help B2B SaaS scale with performance CRO
[ AdConversion ]
"They really act as an extension of your team, which is really great, and they know their stuff."
Silvio Perez, AdConversion founder
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[ What we believe in ]
Guided by our values
Learn about our values and how they shape the way we work.
Finish the rep
This reference is starts with our passion for fitness. Basically it means finish what you start, because the only one you're hurting in the end is yourself.
Adapt quickly
As a company who works in tech, we believe it's important to be able to adapt quickly to new trends and tools.
Break the mold
We don't believe in following the crowd. If everyone is doing it maybe that's a sign we should do the opposite.
Be fast & efficient
Prioritize tasks, eliminate worthless meetings, stop using bloated processes, and have an "end of hour/end of day" mentality instead of "end of week".
Own mistakes
When we make a mistake we own it, both in business and in life.
Be passionate
We believe passion should be the foundation of everything you do. Life is too short to do it any other way.
[ FAQs ]
Frequently Asked Questions
Our team will walk you through our design approach, project details, and pricing.
What is CRO and why does it matter?
CRO (Conversion Rate Optimization) is the process of improving your website so a higher percentage of visitors take a desired action — like booking a demo, filling out a form, or making a purchase. More conversions mean more revenue from the same traffic, without increasing ad spend.
How is CRO different from website design?
A redesign changes how your site looks. CRO changes how your site performs. CRO focuses on data, user behavior, and testing to ensure every design change actually increases conversions — not just makes the site prettier.
How do you know what to test?
We don’t guess. We run a full audit using analytics, heatmaps, and funnel tracking to find the biggest drop-off points. Then we prioritize tests using an Impact–Confidence–Effort scoring system so you get results fast.
How soon will I see results from CRO?
Most clients see meaningful lifts in conversions within the first 30–60 days. Some of our clients have seen results in just 7 days. But CRO is a compounding process — each winning test stacks on top of the last, leading to exponential growth over time.
What kind of results can I expect?
We’ve helped SaaS companies double their booked demos in as little as 30 days, and we routinely see conversion lifts of 6–200% depending on the starting point and traffic quality.
How is your CRO service different from other agencies?
We specialize in B2B SaaS — we know your sales cycles and decision-makers.
Every test is backed by data, not hunches.
We run the full process: research, design, development, testing, and reporting.
We focus on revenue impact, not vanity metrics.
Every test is backed by data, not hunches.
We run the full process: research, design, development, testing, and reporting.
We focus on revenue impact, not vanity metrics.
What’s included in your CRO service?
Conversion audit of your current site.
Hypothesis creation & prioritization.
Test design & developmentA/B, multivariate, and user testing.
Ongoing reporting & insights.
Rolling deployment of winning variations.
Hypothesis creation & prioritization.
Test design & developmentA/B, multivariate, and user testing.
Ongoing reporting & insights.
Rolling deployment of winning variations.