Is CRO Worth it?

CRO ROI Calculator

Numbers don't lie. See if CRO makes sense for you with this free, easy to use conversion rate optimization calculator.

The amount of traffic your website gets.
If you don't know this, 2-5% is a good start.
We usually see a minimum of 5% lift with CRO.
How much does your service/product cost.
If you don't know, $2250 is a good baseline.
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Results

Revenue Before CRO
$
0
Revenue After CRO
$
0
CRO Investment
$
0
Total New Revenue
With CRO investment deducted.
$
0
ROI
Return per dollar spent on CRO.
0
%
New Conversions
0
Reset Calculator
Instructions
Fill in the inputs
Adjust your target conversion rate as needed
See if CRO makes sense for you

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Revenue Impact Projection

Instantly see how much more revenue you could generate by improving your conversion rate — based on your actual traffic and deal value.

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ROI Calculation Based on CRO Spend

Calculates your Return on Investment by factoring in your CRO cost, so you know exactly how much return you’re getting per dollar spent.

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Pre-filled Smart Defaults

Auto-fills a +5% conversion rate improvement when you enter your current rate, giving you a realistic starting point without overhyping.

Free Training

Boost your conversion rates in just 30 days with these CRO tests

Frequently asked questions

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What is CRO?

CRO stands for Conversion Rate Optimization. It’s the process of improving your website or landing page to increase the percentage of visitors who take a desired action — like signing up, requesting a demo, or making a purchase.

What does this calculator do?

This calculator helps you estimate how much additional revenue you could generate by improving your conversion rate — and shows the ROI (Return on Investment) based on what you spend on CRO.

How is ROI calculated?

ROI is calculated using the alternative ROI formula:

‍

ROI = (Net Gain / CRO Cost) × 100

‍

This tells you how much profit you’re earning for every $1 spent on CRO.

What do the inputs mean?
  • Traffic – The number of monthly visitors to your page.
  • Current Conversion Rate – The percentage of visitors who currently convert.
  • New Conversion Rate – The estimated improved conversion rate after CRO.
  • Average Deal Value – The average revenue you make from one conversion.
  • CRO Cost – How much you’re investing in conversion rate optimization.
    • How should I estimate the new conversion rate?

    If you’re unsure, a safe starting point is a 5% improvement over your current rate. The calculator auto-fills that for you — but you can manually adjust it to be more aggressive or conservative.

    Why does ROI say 0% sometimes?

    If the CRO cost is set to 0, the ROI calculation will show 0% to avoid dividing by zero. Make sure to enter an estimated CRO cost for accurate results.

    Who is this calculator for?

    This tool is built for marketers, SaaS companies, eCommerce brands, and agencies who want to forecast the financial impact of improving their website or funnel performance.

    Why is CRO important?

    CRO helps you make the most of your existing traffic by turning more visitors into customers, leads, or users — without increasing your ad spend. It boosts revenue without needing to drive more traffic.

    What kinds of businesses benefit from CRO?

    Any business with a website — especially those in SaaS, eCommerce, lead generation, or service-based industries — can benefit from CRO. If you’re getting traffic but not enough conversions, CRO is for you.

    What are common CRO tactics?
  • A/B testing different page variations
  • Improving page load speed
  • Clarifying your offer and CTA
  • Reducing form friction
  • Simplifying navigation and layout
  • Adding trust elements (testimonials, badges, guarantees)
    • How long does CRO take to show results?

    It depends on your traffic volume and test scope. For many businesses, initial results can be seen within 2–4 weeks, with bigger wins often surfacing over 1–3 months.

    What's the difference between CRO and SEO?

    SEO drives traffic to your site.

    ‍CRO turns that traffic into leads or customers.

    Both are crucial — SEO fills the funnel, CRO optimizes the output.

    Is CRO only about testing buttons and colors?

    No — while button colors get attention, real CRO focuses on behavioral psychology, messaging, user experience, and funnel flow. It's about removing friction and increasing motivation.

    How is success measured in CRO?

    Success is measured through increased conversion rates, revenue per visitor, and lower cost-per-acquisition (CPA) — often tracked with A/B testing tools and analytics platforms.