Free 148-point landing page checklist to get more qualified leads without increasing ad spend.
Turn your current pages into high converting landing pages by simply checking off each item in this free, 148-point checklist.
What's included in the 148-point checklist
148-Point Breakdown
This checklist gives you a full audit framework with 148 key elements to optimize your SaaS landing page — from the hero section to your footer, nothing is missed and every element is tied to conversion.
Covers Every Stage of the Funnel
Built to guide users from first click to final conversion, the checklist includes essentials for top-of-funnel attraction, mid-funnel persuasion, and bottom-of-funnel action so you don’t lose potential leads along the way.
Site-Wide Best Practices
Beyond the landing page, this checklist includes must-haves for supporting pages like your About page, Pricing, FAQs, and more, ensuring every part of your site builds trust and keeps users moving forward.
Built for SaaS
Every item on this checklist is tailored for SaaS companies that rely on performance-driven pages to get signups, demos, and trials — no generic advice, just high-leverage tactics that speak directly to SaaS buyers.
Action-Oriented Format
With clearly written tasks and built-in status tracking, this checklist makes it easy to take action fast — no theory, just practical steps your team can execute today.
Trust & Credibility Boosters
It’s loaded with tactics that build credibility fast — like showcasing real testimonials, team bios, security badges, and social proof — so you can win trust before the user ever hits your CTA.
Optimize Your Pages in One Afternoon
You don’t need weeks. This checklist is structured so you can do a full review, catch weak spots, and make improvements in just a few hours — even between meetings.
Improve Conversion Without Touching Traffic
You don’t need more ad spend to get more results — the checklist helps you turn existing traffic into leads and trials by fixing leaks and lifting performance on the page.
Team-Friendly & Collaborative
Whether you're a founder, marketer, designer, or developer, this checklist is organized in a way that makes it easy to assign tasks, track progress, and keep your entire team aligned from first draft to final version.
What SaaS leaders have to say
This checklist is built and battle-tested in the real world
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