Elevate, a fast-growing ben-tech SaaS company, had a conversion problem hiding in plain sight. Their demo booking page was receiving traffic, but only 7% of visitors were completing a demo request. It was suspected that the real issue wasn't the demo page itself, it was who was landing there. Unqualified visitors were inflating page traffic while diluting the conversion rate, making it difficult to assess true demand and scale their sales pipeline.

Fitr Media implemented a homepage landing page split test aimed at better qualifying visitors before they ever reached the demo page.

During a 30 day testing cycle, the new homepage design was compared to the old homepage design in terms of how many new demos were booked.

The new homepage put more focus on messaging clarity through benefit-driven language and also showcasing more of the product visually.

After just 30 days of running the split test, the impact was dramatic: $60M in pipeline, 2x demos, and their demo page conversion rate went from 7% to 18%, in 30 days.

Counterintuitively, visits to the demo page actually decreased over the test period, yet demo bookings doubled. This validated the core hypothesis: Elevate didn't have a demo page problem, they had a traffic quality problem. By using the homepage split test to pre-qualify visitors, Fitr Media helped ensure that the people who reached the demo page were genuinely interested in buying. The result was a leaner, higher-performing funnel that added $60 million in new pipeline within a single month.