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Toolceptions Inc. is a nationwide plumbing tool company and also the official manufacturer of the iconic ferrule pulling tool known as the Ferrule Blaster. Adam, the owner & president of Toolceptions, Inc. came to Fitr Media looking for a new, renovated website along with some SEO improvements.
His previous website was built by Godaddy using the Godaddy website builder. Adam had said that while he didn't mind how the website looked per se, Godaddy's customer service was far from amazing.
As for the SEO improvements, Adam was specifically hoping to rank higher on Google for both his business name, Toolceptions, and the name of his company's most popular product, the Ferrule Blaster. When we started working with Adam his company's website, Toolceptions.com, was being outranked for the term "ferrule blaster" by much larger ecommerce websites such as Amazon.com, Walmart.com, and Groupon.com.
Before starting the project, we wanted to get very clear on what goals Adam was hoping to achieve. For most clients, we do this through a 1-on-1 strategy call. After discussing Adam's goals, we laid out a plan to get the project completed effectively and in a timely manner.
First, we started doing some basic keyword research to familiarize ourself with the keywords he wanted to rank for. Like we mentioned above, we decided to focus our attention to the keywords "Toolceptions" and "Ferrule Blaster".
After identifying the keywords we wanted to target, we created the global styles for Adam's site, followed by the creation of the homepage. For the homepage, we made sure to use our target keywords "Toolceptions" and "Ferrule Blaster" in key places that would have the most impact on SEO; the H1 tag, the meta title, the meta description, and sprinkled elsewhere down throughout the page.
We followed this structure throughout most of the website, and since Adam was looking for an all-in-one e-commerce solution as well, we hooked him up with a custom store that integrated well with the tools he already used in his business on a daily basis.
Once Adam's website was complete, I filmed a custom training video showing him how to update content, add new content, and manage his store.
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